From David Ogilvy's Ogilvy on Advertising (a book that is also mentioned elsewhere on this blog): "The consumer is not a moron, she is your wife." (via)
Two of my favorite british bloggers Johnnie Moore and Dave Snowden recently blogged about Deloitte's Little Blue Book. A book given to US employees, containing so-called Deloitte values and beliefs. Pretty interesting (and tragicomical) seeing organizations in the 21st century making ...
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